Privacy Policy for the "Wow! Stuff App", "RealFX Thing App", "Wow! Stuff Light Painting App", "Wow! Stuff Invisibility App"

Our Company is "China Industries Ltd" which trades as "Wow! Stuff Ltd". In this privacy policy the words "us", "our" or "we" mean Our Company. This privacy policy will explain how we collect, use and disclose personal data when you use our apps and support email.

  • What data do we collect?
  • How do we collect your data?
  • How will we use your data?
  • How do we secure and store your data?
  • How do we protect children’s privacy?
  • How do we use cookies and "Do Not Track"?
  • What are your data protection rights?
  • Privacy policies of other websites
  • Changes to our privacy policy
  • How to contact us

What data do we collect?

You directly provide some of the data we collect:

  • Email address
  • Data you send us when you contact us for support

We automatically collect some data:

  • Device IDs from iOS devices and from Android devices
  • Crash Data, Performance Data, Other Diagnostic Data
  • Coarse Location

How do we collect your data?

You directly provide some of the data we collect when you:

  • Contact customer support

We automatically collect some data when you:

  • Use the apps on any device

You are under no statutory or contractual obligation to provide data to us.

You may use a "temporary" or "disposable" email address to contact us. However, we cannot supply customer support if you cannot access the email account used.

How will we use your data?

Processing your data is necessary for the legitimate interests pursued by us to support the internal operations of our apps. We use your data so that we can:

  • Provide customer support
  • Monitor app performance, functionality and stability
  • Authenticate the app with third-party service providers

We employ third-party companies to provide services necessary to operate our apps and support email. These third-parties may have access to your personal data to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. These include:

Because we use third-party service providers, the personal data that we collect is likely to be transferred and processed outside of your country of residence.

If we transfer your personal data out of the European Economic Area or Switzerland we will take steps to ensure that the data receives the same level of protection as if it remained within the EEA. For transfers to third-parties in the United States this includes ensuring they participate in the EU-U.S. Privacy Shield Framework.

We will not sell, rent or share any data we collect from you with any other third-party except in the event that we sell or buy any business or assets, if we or substantially all of our assets are acquired by a third party, or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation.

We do not use your personal data for marketing or advertising purposes.

We do not use your personal data for profiling or automated decision-making.

How do we secure and store your data?

We take security measures to prevent personal data from being accidentally lost, used or accessed in an unauthorised way. The transmission of information via the internet is not completely secure. We take measures to protect your personal data however we cannot guarantee the security of your data transmitted to us.

We only retain your personal information for as long as necessary to fulfill the purposes for which we collected it or to comply with legal, regulatory, or contractual requirements.

When we no longer need to retain personal data we ensure it is securely disposed of.

How do we protect children’s privacy?

Our services are not directed to children and we do not knowingly or intentionally collect personal data from children.

If you are a parent or guardian and you believe your child has provided us with personal data, please inform us using the contact information provided below and where necessary we will delete the data from our files.

How do we use cookies and "Do Not Track"?

The apps do not use cookies.

We do not track you over time and across third party websites to provide targeted advertising and therefore do not respond to Do Not Track (DNT) signals.

Privacy policies of other apps or websites

Our privacy policy applies only to our apps and email support. If you click on a link to another app or website, you must read their privacy policy.

What are your data protection rights?

Under certain circumstances, by law you have the following rights:

Right to be informed – This is the right to be informed about the collection and use of your personal data. We do this by providing you with this Privacy Policy.

Right to access – This is the right to obtain a copy of your personal data and to check that we are lawfully processing it.

Right to rectification – This is the right to obtain the correction of inaccurate or incomplete personal data we hold about you.

Right to erasure – This is the right to have your personal data erased. This right is not absolute and only applies in certain circumstances.

Right to restrict processing – This is the right to request that we suspend the processing of your data. This is an alternative to requesting the erasure of your data. This right is not absolute and only applies in certain circumstances.

Right to data portability – This is the right to have personal data you have provided to us sent to you or a third-party in a structured, commonly used and machine readable format. This right is not absolute and only applies in certain circumstances.

Right to object to processing – This is the right to object to us processing your personal data and effectively allows you to ask us to stop processing your personal data. This right is not absolute and only applies in certain circumstances. You have the absolute right to object where the processing of your data is for direct marketing purposes.

You have the right to file a complaint concerning our processing of your personal data with your regional or national data protection authority.

Changes to our privacy policy

We keep this privacy policy under regular review and reserve the right to update it at any time. We will place any updates on this web page.

This privacy policy was last updated on 10th October 2023.

How to contact us

If you have any questions about Our Company’s privacy policy, the data we hold on you or you would like to exercise one of your data protection rights, please contact us:

Email us:         [email protected]

Call us:             +44 870 054 6000

Write us:         Wow! Stuff, Creative Industries Centre, Wolverhampton, WV10 9TG, UK