Graham Gardiner and Jonathan Wheatstone join WOW! Stuff

WOW! Stuff has announced two new hires: Graham Gardiner as UK sales and global Sales Operations director and Jonathan Wheatstone as senior National Account manager.

WOW! Stuff has appointed industry expert Graham Gardiner as its UK Sales and global Sales Operations director. In his new role, Graham will focus on accelerating growth, shaping strategic next steps and implementing new operational processes to strengthen the company’s global expansion.

Having spent many years in the toy industry, including 15 years at Rubies, Graham brings a wealth of experience and knowledge. His appointment comes at a pivotal time for Wow! Stuff, as the company looks to scale its creative and commercial operations and deliver even greater innovation to the market.

The company is on a steep growth trajectory, following strategic investment from Troy Companies Group, with ambitions to quadruple its business over the next two years.

Graham Gardiner said: “I’ve long admired Wow! Stuff’s creativity, energy and the genuine ‘Wow!’ it delivers to consumers worldwide. I’m excited to get started and help shape the next phase of growth as we expand our distribution and range, whilst keeping the company laser-focused on innovation.”

In addition to Graham’s appointment, Wow! Stuff has also welcomed Jonathan Wheatstone to its expanding UK sales team as senior National Account manager, supporting the growth of Troy Companies’ products within the UK following the successful merger.

Before joining Wow! Stuff, Jonathan spent nine years at Winning Moves, progressing from key account manager to senior national account manager, and more recently worked at Funrise, managing its top-tier UK accounts.

Jonathan commented: “I’m genuinely ecstatic to be joining this phenomenal team, at what is undoubtedly the most exciting time in the company’s history. Following the strategic investment from Troy Companies, I’ve been given a clear mandate to launch and scale its portfolio across the UK market.”

Dawn Lavalette, managing director at Wow! Stuff, added: “Graham is an outstanding addition to the team. This is a hugely exciting time for Wow! Stuff, with fresh investment fuelling innovation and global expansion. Graham’s proven track record in the toy industry is exactly what we need to take Wow! Stuff to the next level. We’re also delighted to welcome Jonathan, whose experience with top UK retailers and deep understanding of the market will be instrumental in driving the Troy portfolio across the UK.”

 

Published on: 22nd October 2025 - TOY WORLD