Wow! Stuff has announced products featuring MGM hit property and Netflix smash, Wednesday, to include RealFX Thing, Nano Pods and more.
Toy innovation company, Wow Stuff, has announced that MGM’s globally successful Wednesday brand will join its autumn portfolio, with the positively ghastly Thing leading the line-up. “We are delighted to be introducing a range of hugely innovative gifts and toys to market that reflect our passion for bringing great brands to life,” said MD, Dawn Lavalette.
Following the debut of season 1, Wednesday spent six weeks in the No.1 spot for most hours viewed of all English language TV series globally. The series accrued more than 1.2b hours viewed within its first 28 days on Netflix and has already been renewed for season 2.
Dawn commented: “MGM’s Wednesday is a hugely exciting property that has taken the world by storm since the release of the Netflix series in 2022, not to mention the continued popularity for The Addams Family brand.
Wednesday will get the Real FX treatment from Wow! Stuff’s multiple award-winning brand of toys that ‘Look Real, Feel Real and Sound Real’. Wow! Stuff has worked with MGM on the development of a Real FX Thing – a life-like dismembered hand that extraordinarily crawls around on its own volition. The Real FX Thing will have fans creating scenes just like in the series, utilising the green screen technology, Chromakey, pioneered by Wow! Stuff in the toy industry.
Dawn added, “Seeing Thing in action will make you disbelieve your own eyes – it looks, feels and acts just like the real Thing on our screens, and we know it’s going to be an instant hit with fans.”
The deal with Wow! Stuff was brokered by world-leading entertainment, sport and brand licensing agency Wildbrain CPLG, which represents MGM in multiple territories.
Wednesday will also work its supernatural charm on Wow! Stuff’s unique connectable collectibles, Nano Pods. Dance Wednesday – inspired by the TikTok dance craze which has gone viral amassing billions of views – will be the must-have from the Nano Pods line-up, continuing the company’s mission to lead Nano Pods with the very latest, coolest, on trend brands. Wednesday Nano Pods will feature 12 fan-favourite characters to collect, with a super-rare metallic Wednesday to chase down.
A CDU of ‘Blacker Than Black’ Wednesday putty, an illuminating Mood Light Window and heat-reveal and 3D mugs will also join the Wow! Stuff innovation collection.
Robert Marick, head of MGM Consumer Products, said: “Wow! Stuff’s innovative technology is enabling us to bring products and experiences to fans that truly bring the series and characters to life. We are sure that fans of Wednesday will be thrilled to see these new launches hit store shelves.”
The series follows Wednesday Addams’ (of Addams Family fame) misadventures as a student at Nevermore Academy, a unique boarding school snuggled in deepest New England. The series marks the first time fans get to see the character of Wednesday not only in a new boarding school environment, but also as a teenager. Wednesday attempts to master her emerging psychic ability, thwart a monstrous killing spree that has terrorized the local town, and solve the supernatural mystery that embroiled her parents 25 years ago, all while navigating her new and very tangled relationships at Nevermore.
TOYWORLD 17th May 2023