Toy innovation company Wow! Stuff landed a much coveted Hero Toys Award at the London Toy Fair on the opening day of the show.

Kenny McAndrew, co-founder and head of licensing at Wow! Stuff, commented: “It’s great to be back at London Toy Fair and seeing friends in our industry face to face after such a tumultuous time for all of us. And what a way to commemorate our return to London Toy fair with a win on opening day for one of our new 2022 innovations in Peppa Pig!”

Winner of a Toy Fair’s Hero Toys 2022 award, the innovative new tech-laden Peppa Pig Clever Plane allows children who love Peppa Pig to learn their up from their down and their right from their left. Lights, sounds and electronic wizardry (accelerometers!) bring the Clever Plane to life for immersive, fun interaction. The pilot, Miss Rabbit, makes fun and educational comments such as “We’re flying higher Peppa!”,  “We’re turning left Peppa!”, “Weeeee, we landed on the ground!”, piloting the plane with toddlers’ guidance as they whizz it through the air using the carry handle.

Additionally, London Toy Fair will see the company launch several ‘blockbuster toys’, according to Wow! Stuff’s SVP Dawn Lavalette. “This is our biggest launch ever and while we have thee blockbusters to announce, one of them is under a strict confidentiality due to licensor embargoes,” says Dawn. “So, we can show it in secret but not to the public until later. It’s going to be huge and has the licensor’s global support to be their halo line alongside the movie.”

As well as the blockbuster items, Wow! Stuff will reveal a host of new lines in leading tier-one brands from CoComelon, Peppa Pig, The Wizarding World/Harry Potter, Jurassic World plus “huge extensions” to their number-one best-selling line of Bobble-head collectables, WOW! PODS.

Wow! Stuff are on stand B25 at London Toy Fair, Olympia, 26 and 27 January.


TOY NEWS 25th January 2022