WOW! PODS, ‘The Collectible for Fans of Character Brands’, has won the prestigious Pop Insider Holiday Gift Guide Award for Best Gift: Collectibles Category. This adds to WOW! PODS recent wins in the UK at the BlogOn Awards (1st place in Collectables) and the Toy Shop UK Independent Toy Awards (Gold Winner, Collectables).
Richard North, co-founder and CEO of Wow! Stuff, owner of the WOW! PODS brand, exclaimed, “We are so, so, so flipping well over the moon to win such a big category at the Pop Insider Awards in North America, the heartland of pop culture collectables! This is an honour we will cherish and it’s also a great start to our North American launch. We launched first in the UK market and WOW! PODS have now averaged the number one Best Seller Ranking on Amazon UK for the last four months straight in two categories and are number one at time of writing in both the Bobble Head and Play Action Figures categories.”
Marissa Silva, editor-in-chief of Pop Insider, detailed an element of the judging criteria. “We know that one of the biggest issues fans have with their collections is figuring out awesome ways to display them. We really love WOW! PODS because of their unique display feature. The design is awesome, the figures are detailed, and fans can actually afford them. Bonus points for all of the incredible characters that are available, with more still to come!”
Wow! Stuff’s Director of Innovation, Dr. Jim Wyatt explained the strategy behind the brand, “I’m a geek myself and a long-time fan of kidult collectables. We have some really exciting treasure hunt models, rare and limited editions all using our patents and the Swipe to Light mystery reveal feature. The fans are driving which brands to go after next and we’ve now signed more than 20 leading tier-one brands across many different properties.”
Launched in 2018, Pop Insider is the leading multimedia publication that lets superfans fuel their fandoms 24/7. Popinsider.com is home to news, reviews, videos, and giveaways related to all things geek, including merch, cons and events, movies, and more. The Holiday Gift Guide is produced annually by the Pop Insider team of pop culture pros.
TOY NEWS 8th October 2021