Wow! Stuff and Libertas announce Fuggler Puppetronics range

The Fuggler brand will be brought to life in Wow! Stuff’s Puppetronics format, combining traditional hand-controlled puppetry with leading-edge electronics to create the most expressive Fugglers ever seen.

WOW! Stuff has announced a brand-new partnership with Libertas Brands to unleash Fuggler Puppetronics.

Known for their quirky, unique designs, human-like teeth, distinctive Butt-on holes and general disregard for acceptable behaviour, Fugglers have built a loyal fanbase that embraces their weird, chaotic and mischievous charm. Now, for the first time, the original funny-ugly plush monsters will be able to blink, chatter and cause mayhem on command, thanks to Wow! Stuff’s award-winning Puppetronics innovation.

Set to launch in Q3 2026, the new Fuggler Puppetronic range offers a uniquely chaotic take on the brand’s offbeat personality, pairing enhanced scale with the signature expressive performance Puppetronics is known for. Packaging will retain the unmistakable Fuggler graphic identity while integrating Puppetronics branding for a bold, blended look.

Fuggler Puppetronics launches with a lineup of fan favourite characters, and each features 40+ combined sounds and actions, expressive mouth and eye movement, touch sensors and Puppetronics’ signature ‘brought-to-life-by-you’ puppetry. And in true Fuggler fashion, this new collection pushes the humour further than ever: the characters fart, burp and include a two-way chatting mode for interacting with other Fugglers. Each also hides a pair of the brand’s legendary mystery underpants, plus the iconic Butt-On-Hole, ensuring the unruliness is captured in every detail.

“Fugglers are utterly unmistakable,” said Graeme Taylor, R&D director at Wow! Stuff. “They are, without doubt, the world’s most wonderfully weird, mischievous and all-round lovable troublemakers, and Puppetronics gives us the perfect way to highlight every bit of that personality. With expressive movements, unpredictable reactions and more than a smack of classic Fuggler commotion, they feel more alive than ever. We have an innovation-first approach to play, and our partnership with Libertas will put the Fugglers’ chaotic charm directly into the hands of fans. We can’t wait for everyone to meet them.”

“The Fuggler brand is moving into new and exciting territory,” added Mark Kingston, CEO & Co-founder at Libertas Brands. “Wow! Stuff understands the humour, the quirkiness and the personality at the heart of Fuggler. The company’s Puppetronics category brings all of that to life through a seamless mix of tech and hand-driven puppetry. It’s a fantastic fit and offers fans a fresh, fun way to interact with the wonderful world of Fugglers.”

The new line of Fuggler Puppetronics will be supported by Wow! Stuff’s high-impact Puppetronics marketing programme, including social content, influencer collaborations, POS theatre and in-store demonstration opportunities.

Published on: 16th December 2025 TOY WORLD