Wow! Stuff announces strategic UK distribution partnership with KandyToys

 

KandyToys will debut the full Wow! Stuff range at London Toy Fair, from its WWE lines to the Puppetronics range and more.

 

WOW! Stuff has announced a brand-new distribution partnership with KandyToys, one of the country’s leading toy distributors renowned for its retail reach to independents and customer relationships.

The partnership will see KandyToys take on distribution of WOW! Stuff’s growing portfolio, helping to extend the brand’s footprint within the independents, which is a key focus for the company in 2026. KandyToys will debut the full WOW! Stuff range at London Toy Fair in January 2026, showcasing its breadth of innovation across every price point, from the fast-selling WWE lines to the cutting edge Puppetronics range and more.

Graham Gardiner, UK Sales and Global Sales Operations director at WOW! Stuff, said: “We’re excited to be joining forces with KandyToys. Its phenomenal distribution network and deep relationships across UK independent retail will help us reach even more customers with our award-winning innovation. At WOW! Stuff, we create toys that are innovative, on brand and in universe, and KandyToys’ strength in bringing great products to indies makes it the perfect partner for this next phase of growth.”

Freddie Martin, managing director at KandyToys, added: “We’ve long admired WOW! Stuff’s creativity and its ability to deliver innovation at every price point, from pocket money to premium. Its ranges are fresh and exciting, and always full of imagination, which fits perfectly with what KandyToys stands for. We’re delighted to be working together to bring these brilliant products to more retailers than ever before.”

The partnership marks a strategic move for both companies ahead of a major year of launches, with both teams confident the collaboration will unlock new growth in the UK independent market.

For more information on WOW! Stuff, visit www.wowstuff.com. For sales, please contact [email protected]. For more information on KandyToys, contact [email protected].

Published on: 1st December 2025 - TOY WORLD