WOW! Stuff expands Puppetronics by RealFX collection with Toothless

DreamWorks IP How to Train Your Dragon joins the WOW! Stuff Puppetronic by RealFX portfolio, with the new Toothless Puppetronic arriving in time for the live-action movie release.

In the lead-up to Universal Pictures’ live-action reimagining of DreamWorks Animation’s How to Train Your Dragon, WOW! Stuff is bringing the latest movie character to fans with the launch of the Toothless Puppetronic by RealFX. This Puppetronic embodies the RealFX trademark characteristics of ‘Looks Real! Feels Real! and Sounds Real!’ meaning now fans really can ‘train’ their very own dragon.

Developed by WOW! Stuff, the first British toy company in history to win the overall TOTY (Toy of the Year 2025), this remarkable new Puppetronic reimagines Toothless like never before. The Toothless Puppetronic wears the Holographic RealFX badge, signifying that this is a top-of-the-range Puppetronic designed to captivate both children and adult collectors and fans.

Combining traditional puppetry with cutting-edge electronics, the Toothless Puppetronic by RealFX features over 50 character sound effects, responsive touch and motion sensors, and Toothless’s signature plasma blast of blue flame. The result is a wow-worthy experience that feels as if it’s been pulled straight from the screen.

“This is more than just a toy; it’s an immersive, high-quality Puppetronic that captures the heart of How to Train Your Dragon,” says Dawn Lavalette, managing director at WOW! Stuff. “You’re not just playing; you’re training your very own dragon because of the innovative interactive technology. We’ve carefully crafted this beloved character to bring cinematic moments to life with stunning special effects.”

Designed for all How to Train Your Dragon fans, this interactive Puppetronic lets fans control Toothless’ movements, expressions, and, for the first time ever, his iconic plasma blast. With just a simple motion, kids can watch in awe as Toothless ‘breathes fire’ through his mouth and nose using a safe and mesmerising light-up smoke effect.

The Toothless Puppetronic by RealFX arrives just in time to build excitement ahead of the stunning reimagining of the How to Train Your Dragon film, landing in cinemas June 2025.

Published on: 28th April 2025 TOY WORLD