WOW! Stuff expands the Puppetronic Universe

Unveiling its new Deluxe Puppetronic line, which debuts with Disney Chatty Stitch and Angel, WOW! Stuff is bringing the magic of this emerging category to fans at a more accessible price point.

New category creation is a rare thing in the toy world, but the blockbuster sales of toy innovation company WOW! Stuff's Disney Stitch Puppetronic by RealFX in 2024 have proved that is is possible, defining a brand-new category it says is “ripe for expansion”.

Having already netted Toy of the Year wins across multiple countries, including the UK, culminating with the overall TOTY accolade from the US Toy Association, Wow! Stuff is not resting on its laurels. While the company’s RealFX moniker signifies a top-of-the-range ‘halo’ toy, it’s now being joined by the lower price point – but equally innovative – Deluxe Puppetronic range.

This new line is kicking things off with Deluxe Puppetronic Disney Chatty Stitch and Angel, reflecting the success of their bigger predecessors and the ongoing demand for all things Stitch as the live-action movie continues to encourage kids and families into cinemas in their droves.

Richard North, president and co-founder of Wow! Stuff, said: “We’re not the biggest toy company globally, so we have to try harder to be the most innovative. With RealFX established as the premium flagship toy in Puppetronics, we’re now extending Puppetronics into fresh price points and introducing new features so we can cater for fans and collectors from all demographics.”

Wow! Stuff’s managing director, Dawn Lavalette, added: “It’s a real privilege to work with the best consumer brands in the industry and to bring their properties to life. While we’re perhaps best known for innovation, we have always had ‘experiential’, demonstrable products that deliver the ‘Wow!’ better than anything else at our absolute core. Consumer reaction to Puppetronics sums up everything we do best, and we believe we can grow this to a sizeable category. Our new Disney Chatty Stitch and Angel with ‘Pair Together’ technology are mid-priced and mid-sized. While RealFX Puppetronics typically stand at the higher end, our Deluxe Puppetronic models offer a slightly more accessible entry point into the range.”

The Puppetronics range will continue to build momentum throughout 2025, aligning with major blockbuster movie releases and celebrating iconic film moments.

 

Published on: 2nd June 2025  TOY WORLD