Wow! Stuff growth leads to new hire

As senior National Account manager, Sophie Hogg will lead and develop national retail accounts and new business opportunities with the support of Wow! Stuff’s wider commercial and marketing teams.

Wow! Stuff has announced the appointment of Sophie Hogg as its new senior National Account manager, highlighting its commitment to investing in the very best sales talent and strengthening its retail partnerships.

Wow! Stuff has created the new role to support an expanding product portfolio and projected exponential growth over the next two years. Sophie’s appointment follows the recent promotion of Kaya Leadsford as the company’s head of Global Sales.

A high performing sales professional, Sophie has spent the past eight years working with Moose Toys and Click Distribution, managing major accounts. Sophie’s new role with Wow! Stuff will see her leading and developing national retail accounts and new business opportunities with the support of Wow! Stuff’s wider commercial and marketing teams.

Kaya said: “Sophie is an excellent addition to the UK team. She’s great fun, dynamic and has bags of energy and sharp insight – she’ll fit right in. It’s an exciting time to be at Wow! Stuff – we’re seeing some stellar product innovation; with our Toy of the Year award (TOTY), we’ve seen more doors opening to us than ever. Sophie is exactly what we need to scale up that momentum.”

“I cannot wait to be a part of the Wow! Stuff journey; the product development is so far ahead of anything I’ve seen before,” added Sophie. “I’ve long admired the energy, creativity and real ‘Wow!’ the business creates. There’s a very busy and exciting time ahead.”

Published on: 22nd April 2025 ToyWorld