WOW! Stuff introduces Pikachu Puppetronic

Wow! Stuff has announced the launch of the first-ever Pokémon Puppetronic, bringing the iconic Pikachu to life like never before.

This collaboration marks WOW! Stuff's debut product development with The Pokémon Company International, uniting Pokémon’s worldwide appeal with Wow! Stuff’s award-winning Puppetronics technology.

The new Pikachu Puppetronic is a RealFX model, a moniker designated to Wow! Stuff’s premium quality, fullest featured Puppetronics and introduces Pokémon to the range with over 100 sound and action combinations. Signature design details include a first-of-its-kind animated mouth moving feature, itself several years in development. Additional features include a soft-to-the-touch body and lightning-bolt tail, complemented with smart interactive sensors for a wholly immersive experience.

Launching in 2026, as the world celebrates 30 years of Pokémon, the Pikachu Puppetronic by RealFX is designed to deliver lifelike realism and authentic storytelling, and interact and react in a way true to the RealFX mantra to ‘look real, feel real and sound real’.

Wow! Stuff’s mission is to bring beloved characters to life through imaginative storytelling. Puppetronics blends traditional hand-controlled puppetry with advanced, leading-edge electronics to give fans of all ages a revolutionary new way to play. The result is a wholly user-controlled experience that allows children, Kidults and adult fans to recreate expressive, cinematic character moments with authentic sounds, movements and interactive responses, all delivered through intuitive, hand-controlled actions.

With broad appeal for both lifelong fans and a new generation of young Pokémon enthusiasts, the Pikachu Puppetronic demonstrates Wow! Stuff’s commitment to innovation that inspires and engages with beloved entertainment brands like Pokémon.

“This launch represents an extraordinary milestone for Wow! Stuff,” said Dawn Lavalette, Managing Director. “Bringing Pikachu into the Puppetronics family is a dream collaboration and a testament to our team’s passion for quality and innovation. We are excited to introduce fans to a new, truly magical way of experiencing Pokémon during such a special anniversary year.”

“We are excited to see Pikachu come to life through Wow! Stuff’s impressive Puppetronics technology,” added a spokesperson for The Pokémon Company International. “The result captures Pikachu’s personality with authenticity, charm and playfulness, offering fans a fresh and interactive way to engage with the Pokémon world.”

Published on: 19th January 2026 TOY WORLD