The collection launches with highly detailed thumb caps of WWE Superstars for a new way for children to play thumb wars.

Wow! Stuff, in partnership with WWE, has announced the launch of new Thumb Wars toys, alongside other gifts, toys and novelties, in a deal facilitated by WWE’s licensing agency, IMG.

The new collection launches with thumb caps featuring highly detailed sculpted heads of WWE Superstars, elevating Thumb Wars in school playgrounds around the world. The first series of these playable collectibles includes twelve all-sizes patent pending thumb fittings and a Thumb Wrestling Ring. Thumb Wars are packed in blind foil bags with two WWE Superstars in each bag. The collection will be available from autumn 2024 at retailers globally, including a to-be-announced major mass retailer in the USA.

Renowned for creating unique toys and products for all ages and genders, Wow! Stuff aims to engage WWE’s loyal fans with a fresh twist on a classic playground game. The partnership will also include additional toys, gifts and collectibles.

“The WWE brand’s always on presence and exciting storylines have kept it at the forefront of family entertainment for years,” said Kenny McAndrew, director of Licensing at Wow! Stuff. “With this new collection, we wanted something on brand and in-universe for WWE, and our research said it’s time that thumb wars became a branded gameplay. We are excited to bring these WWE Superstars closer to fans in a new and engaging way. Our new ranges will be in stores from late autumn and early spring 2025, with price points from approximately $5.00/£5.00 to $25.00/£25.00.”

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TOYWORLD 9th July 2024