WOW! Stuff strengthens North American expansion with Toy Network partnership

The partnership will see The Toy Network manage distribution to independent, specialty retailers and mom-and-pop stores across North America.

Wow! Stuff has announced a new strategic distribution partnership with US-based specialist distributor, The Toy Network, as part of its continued growth strategy across North America.

The partnership will see The Toy Network manage distribution to independent, specialty retailers and mom-and-pop stores across North America, significantly strengthening Wow! Stuff’s reach within the independent retail channel. The move forms part of Wow! Stuff’s wider expansion plans in the region, ensuring its portfolio of innovative and licensed products is more accessible than ever to specialist retailers.

Sunny Walia, Senior VP of North American Sales at Wow! Stuff, said: “Partnering with The Toy Network is an exciting step forward for Wow! Stuff as we continue to scale our presence across North America. Its strong relationships within the independent and specialty retail sector, combined with its deep market expertise, makes it an ideal partner to support our ambitious growth plans. We’re confident this collaboration will help bring our innovative product portfolio to even more retailers and consumers across the region.”

The Toy Network is a family-owned and operated business based in Massachusetts, founded in 2018 with a focus on the specialty toy and gift channel. The company now offers more than 4,000 products ranging from trendy impulse novelties to classic toys, plush, candy and an expanding range of STEAM-focused items. Supported by a nationwide network of experienced sales representatives and a best-in-class digital ordering platform with real-time stock visibility, The Toy Network has quickly established itself as a trusted retail partner.

Martin Crowley, Division Head at The Toy Network, added: “This partnership with Wow! Stuff enables us to introduce its highly innovative product range to our retail customers. Its creativity and consistent delivery of exciting, standout items make it a perfect fit to our line, and we look forward to building a strong collaboration ahead.”

The partnership further strengthens Wow! Stuff’s commitment to delivering market leading innovation while expanding its retail footprint across North America.

 

Published on: 12th February 2026 - TOYWORLD