Wow! Stuff to distribute Magna-Tiles in the UK

The American magnetic construction toy specialist Magna-Tiles becomes the first brand to join Wow! Stuff’s new UK distribution portfolio. 

MAGNA-TILES has appointed toy innovation company Wow! Stuff as its new sales, distribution and marketing partner for the UK.

“Magna-Tiles’ fun culture and consumer-centric approach to new products and brand-building really drew us to the brand,” said Wow! Stuff managing director Dawn Lavalette. “It resonates with our own core mission of ‘working until our brains hurt’ to deliver toys that are really innovative, on brand and in universe – always. This, plus our own mantra of ‘Great Brands brought to Life!’ will guide our sales aim to bring the great brand that is Magna-Tiles to life at retail stores and through marketing initiatives in our home market.”

Magna-Tiles sets inspire young minds and help kids develop skills they’ll use in everyday life. Invented by an educator, for educators, the brand was born in the classroom in 1997. From these humble beginnings, Magna-Tiles has grown to become America’s No. 1 Magnetic Building Sets Brand, an essential tool for every child’s growing mind and a staple of the modern toy box.

Tony White, Wow! Stuff’s general sales manager, added: “We are so pleased that the Magna-Tiles brand has become our very first distributed line in the UK. Wow! Stuff is known for creating innovative toys with a real ‘Wow!’ factor. As that continues to be our global focus, we have a domestic growth plan with a mission: to carefully select top-tier complementary brands, replicate the passion of the brand owner, and ensure we duplicate their success in the UK market. As a No. 1 brand, Magna-Tiles has massive untapped potential for expansion here. We will be committing substantial time, effort and of course marketing investment to create great demand for a brand that’s a No. 1 in its own category, but also an overall Top 3 construction brand.”

“Our team at Magna-Tiles is excited to make this announcement with Wow! Stuff,” said Michael Valenta, president at Magna-Tiles. “Wow! Stuff is an ideal partner to help us realise our brand’s full potential in the critical UK market. Its proven success in the UK Toy market is unmatched, consistently bringing brands to life (and working until their brains hurt).”

Published on: 7th May 2024 Toy World Magazine