Wow! Stuff unveils new Kotomi collectibles range

The Kotomi collectibles range launches with popular properties, with each bear featuring an authentic cosplay design and premium glass eyes.

Wow! Stuff has announced an all-new global collectible range, Kotomi, consisting of kawaii-inspired, cosplay bears based on some of the world’s most popular fictional characters. The range brings fresh energy to the licensed toy/fashion hybrid collectibles category by blending licensed entertainment brands with fashion-led design, mystery unboxing and premium collectability.

Launching with hit properties including Netflix’s Stranger Things, Netflix and Tomorrow Studios’ One Piece and Netflix and Shondaland’s Bridgerton, Kotomi introduces a new level of storytelling, display appeal and fan engagement. Each bear character features an authentic cosplay design with premium glass eyes containing artwork from a specific scene within a television episode or film.

With each licensed range featuring six collectible characters, comprising of five common and one rare character, each collectible Kotomi is supplied with a premium collector card detailing the exact episode and time code from which the scene originates, further enhancing the collectible experience and engagement amongst the fan communities. The blind-box, mystery ASMR unboxing experience has been designed with social sharing in mind and begins with an iconic audio clip triggered on opening the box, creating an instantly recognisable reveal moment. Fans then discover the mystery bag inside to find which of the six collectible characters they have uncovered.

Designed for both play and display, Kotomi bears feature fashion-led designs inspired by the shows they represent and can be displayed within their diorama-style packaging or attached as premium bag tags, expanding their appeal across multiple consumer demographics. Retailer response has been positive, with Kotomi already becoming the fastest pre-ordered toy line in Wow! Stuff’s history.

“The response we’ve seen across Europe has exceeded all expectations and demonstrates the appetite for a fresh take on licensed collectibles,” said Dawn Lavalette, Managing Director at Wow! Stuff. “Kotomi combines world-class licences, premium quality, social-first unboxing, true collectability and broad consumer appeal in a way the category has never seen before, and we believe it has all the ingredients to become the No.1 blind-box collectible property in the market. It’s a completely new collecting experience and we’re excited to see the range launch internationally over the coming months.”

Published on: 2nd September 2026 TOY WORLD